Our Values
Every Client Matters
We believe in bringing world class customer service to every client we work with. It doesn't matter if you are an individual, a small business, or a large corporation. We want you to feel like you matter to us, because you do.
Real Solutions
We refuse to be satisfied with the status quo health plans that increase in cost and decrease in value each year. We present innovative options that help clients pay less for quality healthcare to reduce their premiums over time.
Do What Is Right
We have zero hesitation to recommend a product or solution that means less revenue for our agency if it's the right thing to do for the client. This allows us to align our incentives so that when the client wins, we win as well.
Meet The Team
Rusty Helin
Vice President & Senior Producer
Rusty is an accomplished insurance professional with a passion for helping others.
He has over a decade of experience building health plans, consulting with businesses, and implementing solutions that actually work.
Once ramped an elk on a cross country road trip and lived to tell about it
Used to be so shy he couldn't order his own food at McDonalds
Played in a band with his friends called "The Mama's Boys"
He would do absolutely anything for his wife and kids
​Acts like a complete maniac when he watches the Kansas City Chiefs
Random Facts about Rusty
Preston Deaton
Account Manager
Technology Support Professional.
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"Empowering others through meaningful support and solutions is at the heart of everything I do."
When Preston was in high school, he proudly served as the Lead Percussionist and Drum Major.
He also has many hidden talents, one of which is the ability to turn any situation into a song.
Preston's nickname is "Tech Wizard."
Preston is a proud older brother.
Preston attended college at OSU-IT where he received his AAS degree in Information Technology.
Random Facts about Preston
What Our Clients Are Saying?
I cannot express just how helpful Service 1st Benefits has been. They are so quick to respond to questions and concerns and work closely with their customers to provide the best service possible.
Angela Bauer, HR Manager