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Why Employers Are Adding Voluntary Benefits to Their Group Plans

Updated: Jan 22

As healthcare costs continue to rise, employers are looking for ways to enhance their benefits offerings without increasing expenses. One solution gaining popularity is voluntary benefits.


Voluntary benefits allow employees to choose additional coverage while keeping employer costs under control.


What Are Voluntary Benefits?


Voluntary benefits are optional insurance products employees can elect and typically pay for themselves through payroll deductions.


Common voluntary benefits include:


  • Supplemental life insurance

  • Accident insurance

  • Critical illness coverage

  • Disability insurance


Why Voluntary Benefits Are Growing in Popularity


Employers value voluntary benefits because they:


  • Increase perceived value of benefits packages

  • Improve employee satisfaction

  • Offer customization for diverse employee needs

  • Require little to no employer contribution


Benefits Employees Appreciate Most


Employees appreciate benefits that help protect their income and families, especially unexpected events.


Popular employee-chosen benefits include:


  • Additional life insurance coverage

  • Accident coverage for unexpected injuries

  • Critical illness plans for financial peace of mind


Cost Advantages for Employers


Voluntary benefits:


  • Do not significantly increase employer costs

  • Are easy to add during open enrollment

  • Complement existing health, dental, and vision plans


How to Introduce Voluntary Benefits Successfully


Success depends on education and communication. Employees are more likely to enroll when benefits are explained clearly and questions are answered.


This is where a benefits agency adds real value.

👉 Interested in adding voluntary benefits to your group plan?




 
 
 

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Service 1st Benefits
Norman, Oklahoma
(785) 694-8035
Serving Norman, Oklahoma City, Edmond, Moore, Midwest City, and the greater OKC metro area.
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