How to Build a Group Benefits Package Employees Actually Want

Attracting and retaining quality employees has become more challenging than ever. One of the most effective ways to stand out as an employer is by offering a strong group benefits package that meets employee needs without overwhelming your budget.

Here’s how to build a benefits package your employees will value — and your business can sustain.

What Employees Value Most in Benefits

Today’s employees prioritize:

• Comprehensive health insurance

• Affordable dental and vision coverage

• Financial protection through life insurance

• Easy access to information and support

A benefits package that addresses both health and financial security goes a long way in improving satisfaction and loyalty.

Balancing Cost and Coverage

You don’t need to offer everything at once. Start with core benefits and expand strategically.

Core Benefits to Include

• Group health insurance

• Dental and vision plans

• Basic life insurance

These foundational benefits provide the most value and are often expected by employees.

Voluntary Benefits That Add Value

Voluntary benefits allow employees to opt into additional coverage at little or no cost to the employer, such as:

• Supplemental life insurance

• Disability insurance

• Accident or critical illness plans

Communicating Benefits Clearly

Even the best benefits won’t matter if employees don’t understand them. Clear communication during onboarding and open enrollment is essential.

Ready to build a benefits package your employees will appreciate?

👉 Schedule a free benefits consultation today.